Behind the influence of job crafting on citizen value co-creation with the public organization: joint effects of paternalistic leadership and public service motivation

This research seeks to investigate the role of paternalistic leadership in fostering job crafting among public employees, which may in turn foster citizen value co-creation with the public organization. The data were collated from public employees working in public legal service agencies in Ho Chi Minh City, Vietnam and citizens whom they served. The data analyses verified the negative association between authoritarian leadership behavior and job crafting, as well as the positive associations between benevolent and moral behaviors and job crafting. The results also revealed the positive effect of job crafting on citizen value co-creation via citizen-organization identification as a mediator.