MANAGING INNOVATION WITH ARTIFICIAL INTELLIGENCE

Artificial intelligence is changing companies and how they manage innovation. Rapid technological development and the replacement of human labor with artificial intelligence can force management to rethink the entire innovation process of the company. Using the ideas of the Carnegie School and the behavioral theory of the firm, the implications for innovation management of artificial intelligence technologies and artificial intelligence systems based on machine learning were considered. A diagram is presented showing the extent to which artificial intelligence can replace humans. It is shown what aspects should be taken into account when transforming into a digital organization of innovations. It is noted that artificial intelligence plays a constructive role where the time-tested advantages of innovation management resources are suppressed, impossible due to digitization. The clear potential of artificial intelligence lies in creating a more systematic approach by integrating artificial intelligence into organizations seeking to innovate. The results of the study point to areas in which artificial intelligence systems can already be fruitfully applied in organizational innovation, namely, in cases where the development of new innovations is primarily constrained by the limitations of information processing. Artificial intelligence systems that rely on anomaly detection, for example, can be useful when firms grapple with processing constraints in search of new opportunities.