Effects of creative atmosphere on tourists' post‐experience behaviors in creative tourism: The mediation roles of tourist inspiration and place attachment

Abstract Considering the popularity of creative tourism, increasing research has focused on the creative atmosphere in creative tourism destinations. Based on Stimulus–Organism–Response framework, this research examined how creative atmosphere influences tourists' post‐experience behaviors—experience intensification and experience extension—through the mediating roles of tourist inspiration and place attachment. Using survey data from 345 tourists at three representative creative tourism destinations in Xiamen, this study finds that creative atmosphere positively predicts experience intensification and experience extension. Besides, tourist inspiration and place attachment were demonstrated to play significant serial mediating roles in both creative atmosphere–experience intensification and creative atmosphere–experience extension relationships.