A Tripartite Evolutionary Game-Based Cooperation Model of Cross-Border E-Commerce Logistics Alliances: A Case Study of China

As a new business model, cross-border e-commerce has become an important way for countries to meet new foreign trade requirements in the Internet economy. The cross-border logistics industry plays a crucial role in supporting cross-border e-commerce. Compared with domestic e-commerce, cross-border logistics faces more challenges. To address the problems in cross-border logistics, this study takes China as an example and constructs a tripartite evolutionary game model to facilitate information collaboration among cross-border e-commerce platforms, domestic logistics enterprises, and foreign logistics enterprises. The collaboration strategies in this tripartite information system are simulated using MATLAB. The study highlights key factors affecting information cooperation, such as standardization levels, risk and payoff distributions, and their implications on collaboration decisions. Specifically, the results show that higher levels of information collaboration standardization promote cooperative strategies among players; the risk associated with information collaboration is the most sensitive factor influencing decision-making within cross-border logistics alliances; and when the payoff distribution coefficient is too high, other members may resist cooperation.