Increasing ICT availability and adoption is at the core of public policies to tackle rural depopulation. Taking as a reference the Digital Divide theory and the UTAUT model, the article shows how municipal size is associated with different technological profiles among rural citizens differing in terms of access and, above all, ICT quality, usage levels and perceived usefulness. On the other hand, the article analyses citizens' perception of the management of rural policies based on the results of a survey of inhabitants of depopulated inland Spain. It uses cluster analysis around the variables of municipal size and opinion of citizens about ICT in recent years. The results reflect a generalized perception of non-compliance with the policies, although a certain conformism is detected in small municipalities. The central government is the one chosen to lead these policies followed by the regional governments.