What is Creativity?

This chapter defines creativity as a temporal system with three levels: creativity's content, creativity's outcome, and creativity's process. Creativity's content includes innovation and purpose to add more than individual value. Transforming contexts and redefining problems are part of creativity's outcomes. The creative process requires us to connect together unfamiliar frames of reference and utilize different types of thinking; it might also require us to connect with different types of people. The chapter also presents definitional framework of creativity, which highlights the link between content, outcomes, and process. Creativity contains innovation and value, which transforms the context in which it occurs, and which results from a process of paradoxical bisociative thinking.