The Presentation of Self: Dramaturgical Theory and Generations in Organizations

While interest in intergenerational phenomena has been growing in organizations, academic research in the field of organizational studies has questioned the existence of generational differences. However, despite this questioning, generational stereotypes are known and enacted in the workplace. Using a dramaturgical approach as suggested by Goffman (1959), the purpose of this theory article is to advocate a simple model of generational stereotype reinforcement in organizations in which individuals enact (or do not enact) prototypical generational traits and behaviors when doing so allows them to appear in a positive light to a particular generational group.