Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude

Journal Article Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude Get access Andrew W. Perkins, Andrew W. Perkins Search for other works by this author on: Oxford Academic PubMed Google Scholar Mark R. Forehand Mark R. Forehand Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 39, Issue 1, 1 June 2012, Pages 142–156, https://doi.org/10.1086/662069 Published: 20 September 2011