双灵巧性
商业模式
价值捕获
业务
业务领域
新业务开发
独创性
实证研究
以工件为中心的业务流程模型
营销
业务规则
产业组织
业务流程
知识管理
业务流程建模
定性研究
计算机科学
社会学
在制品
哲学
认识论
社会科学
作者
Vergine Virsta Yassiva,Anjar Priyono,Wisnu Wibowo
出处
期刊:Journal of Asia Business Studies
[Emerald (MCB UP)]
日期:2022-04-25
卷期号:17 (2): 327-346
被引量:1
标识
DOI:10.1108/jabs-05-2021-0192
摘要
Purpose This study aims to analyse how a hotel company manages ambidexterity when operating different business models in different markets located in the same country. Design/methodology/approach This research was conducted using a qualitative case study, and the subjects were selected using the theoretical sampling technique. A corporation managing two hotel business units located in the same city but operating different business models – a premium and a low-cost business model – were selected as subjects. Findings The empirical evidence revealed that an ambidextrous business model can be realized through integration or separation of appropriate domains of business activities. The empirical findings further showed that exploitations are easier to integrate than explorations. Practical implications The authors found that firms using structural separation for managing premium and low-cost business models can avoid market cannibalism and achieve synergies between different business models if business model ambidexterity is well managed. Originality/value This study extends research in the area of ambidexterity and business models. It responds to calls to examine how firms using structural separation implement business model ambidexterity in practice, particularly in service sectors. By analysing the details of activities within the business model, the authors advance the understanding of which domains are suitable for an integration or separation approach.
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