集体主义
规范(哲学)
社会价值取向
规范性
目的论
社会规范方法
文化价值观
规范的社会影响
旅游
结构方程建模
持续性
心理学
社会心理学
社会学
个人主义
社会科学
政治学
生态学
生物
数学
统计
经济
微观经济学
法学
作者
Shanyong Wang,Jing Wang,Liang Wan,Hualong Wang
标识
DOI:10.1080/09669582.2022.2049805
摘要
Tourists’ pro-environmental behaviors are a prerequisite to the sustainability of tourist sites. Drawing from normative, ethical and cultural value perspective, this research aims to investigate the influences of social norms (e.g., injunctive norm and descriptive norm) on tourists’ pro-environmental behaviors. This study further explores the mechanism and the boundary condition of the effects by testing the mediating effect of ethical evaluation (e.g., deontological evaluation and teleological evaluation) and the moderating effect of Chinese cultural values (e.g., collectivism and human-to-nature orientation). The survey data collected from 537 tourists showed that injunctive norm and descriptive norm pose no significant direct influence on tourists’ pro-environmental behaviors but an indirect one via deontological evaluation and teleological evaluation. That is, ethical evaluation mediates the relationships between social norms and tourists’ pro-environmental behaviors. Moreover, this research revealed that collectivism and human-to-nature orientation positively moderate the relationships between social norms and tourists’ pro-environmental behaviors.
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