The Pet Affection Scale Development, Validation and Influence on Consumers’ Behavior of Pet Hotels

The purpose of this research was to develop a measurement scale, the Pet Affection Scale (PAS), to understand owners’ personalities and attachment to their pets. The data were collected through two waves. There were 401 valid data collected from the first wave to develop the pet affection scale (PAS). An exploratory factor analysis (EFA) was tested, and three factors were extracted and identified as (1) joy, (2) anthropomorphism, and (3) protection, respectively. Furthermore, 901 valid data collected from the second wave were used to analyze and propose a research model to examine the PAS influence on the owners’ behavioral intention toward pet hotels. These research findings show that all three pet affections have positive significant effects on pet hotels’ behavioral intention. The implications, limitations, and future research of this research were suggested and discussed.