Analysis of Corporate Financial Statements based on Harvard Analysis Framework—A Case Study of Gree Electric Appliances

With the development of China's economy, the national income and people's living standards have been improved, the demand for household appliances has also improved, which has promoted the continuous development of household appliances industry. But in recent years, rising production costs, the real estate industry development promoting effect to the development of home appliance industry, electrical home appliances manufacturing enterprises is increasing, the competition between enterprises, in order to compete for more market share, companies have adopted a price war, the method of making enterprise development is relatively slow, the upgrading of industrial structure is relatively slow. In this case, if an enterprise does not implement predictable decisions and strategies, then in the cruel competition, it will be eliminated by the industry. In this context, operators need to analyze the financial statements from a new point of view, the results of financial statement analysis and the development of the strategy of the organic combination, so as to analyze the prospects of the enterprise, and then put forward some suggestions for the future development of the enterprise. Only in this way can we better cope with the fierce competition in the future market and improve the development direction of enterprises combined with data. Therefore, the analysis of enterprise financial statements based on the Harvard analysis framework is of great significance for predicting and improving the development direction of enterprises in the industry such as Gree Electric.