Innovative Expression of Canal Cultural Symbols in Cultural and Creative Design Driven by Virtual Reality Technology

Abstract The use of virtual reality technology makes the visual communication expression of cultural and creative from plane to three-dimensional, so that the user’s understanding of cultural and creative design is more in-depth. In this paper, we design a visual communication system for cultural creations that combines image recognition technology and virtual reality technology, which makes the expression of canal cultural symbols in cultural creations design more specific and profound. The accurate recognition effect of the image recognition method in this paper is verified by the experimental test of image recognition of canal culture symbols. A brain load questionnaire, a sense of presence and immersion questionnaire, a heart flow state questionnaire, a motivation and emotion questionnaire, and a VR motion sickness questionnaire were designed for the system, and the results of the questionnaires showed that the average ratings of the users on the five designed questionnaires reached more than 5, which indicates that the cultural and creative visual communication system designed in this paper can be applied to the visual and innovative communication of the canal cultural and creative products, and that the system can help to pass on the culture of canal and spread the charm of the art. The system is helpful in preserving canal culture and spreading artistic charm.