Cost Control of Real Estate Companies in the Era of Big Data

With the reform of the domestic economic system, the logic of the real estate industry is changing, and the industry structure is also undergoing reshaping. "Three red lines", "two red lines" and "centralized land supply", these three policies have allowed the entire industry to revolve around housing speculation, deleveraging, stabilizing land prices, housing prices, stabilizing expected development, high leverage and high profitability era disappear, the real estate industry is facing great downward pressure, which requires real estate companies to strengthen cost accounting control and maintain their core competitiveness. This article analyzes and discusses the cost structure of real estate enterprises and the existing problems in the control status. Based on the background of big data, this paper proposes strategies to strengthen the development cost control of real estate enterprises, aiming to provide reference and reference for cost control in the same industry.