Bricolage, Speed to market, and Internationalization: The Contradictory Moderating Role of Hierarchy

Many entrepreneurial ventures today pursue an internationalization strategy aimed at achieving growth and gaining a competitive edge. However, most of these ventures face severe resource constraints due to the liabilities of newness and smallness. By considering the resourceful behavior of entrepreneurial bricolage and the contingent role of hierarchy, this paper develops and tests a moderated mediation model to understand how these ventures can successfully internationalize their business activities through increased speed to market. We test our model using a sample of 542 entrepreneurial ventures. In so doing, this study contributes to the organizational design and international entrepreneurship literature as well as to the theory of entrepreneurial bricolage. Avenues for future research are also discussed.