Consumer protection in the process of European Union enlargement: challenges for Croatia

This paper gives an overview of three important aspects of consumer protection in the process of adjustment to the standards and norms of the European Union (EU): aspects concerning legislation and implementation, and, last but not least, the aspect of consumer representation. On the basis of experiences of accession countries (Hungary, Slovakia and Bulgaria) in their alignment with European Community (EC) consumer protection, this paper recalls the initial lack of any reliable tradition, also pointing out, however, the significant results made in this sector in the future Member States of the European Union. The main rationale is that, like in most of the accession and candidate countries, the law on consumer protection in Croatia represents only the starting point in the achievement of high standards of protection of consumer health and safety.