Global Networking of the International Business

The thesis investigates the role of international business networking in the commercial success of multinational corporations. The research outlines the basic theoretical aspects related to international business and business networking. The practical side of the thesis focuses on the investigation of the international business network of Unilever Corporation, revealing its different aspects and emphasizing their inherent advantages and drawbacks. Based on the flaws revealed, recommendations are provided for Unilever to raise the effectiveness of its international business network