Rural recreation tourism in the Panxi region of China in the context of ecological welfare

Urbanisation has improved living, health and welfare standards but degraded the ecological environment. Tourism models are constantly innovating, and the rural health model is attracting attention to rural recreation, and research on eco-welfare performance and tourism efficiency in ethnic minority rural areas is an important foundation for the construction of ecological civilisation and sustainable development in ethnic minority rural areas. The Panxi region of China has abundant sunshine, mild winters and a good ecological environment, and the rich tourism resources are stimulating rural health tourism. Herein, we used the Super-SBM model to measure eco-welfare performance and rural recreation and tourism efficiency in this region, then used the coupling coordination model to assess coupled co-scheduling of eco-welfare performance and rural health tourism efficiency, the Tobit model was constructed to test the influencing factors of the coupling coordination degree of eco-welfare performance and rural health tourism efficiency in Panxi region. The results show that the growth rate of social fixed asset investment, industrial structure and social development level have a positive effect on the coupling and coordination of eco-welfare performance and rural recreation and tourism efficiency in Panxi, while population density and ecological civilization degree have a negative effect on them. Therefore, the development of rural recreation tourism in Panxi can be promoted by playing a guiding role of the government, promoting the transformation of industrial structure, establishing citizens' awareness of green environmental protection and improving the efficiency of natural resources utilization.