A backlash against the high‐speed modernity of gastronomy tourism: An analysis of the evolution of Macanese cuisine

In structuration theory, Giddens emphasises the importance of social practices in shaping and reproducing social structures, believing that the constitution of agents and structures represents a duality and advocating that structure is both a medium and outcome of the reproduction of practices. The traditional culture and customs embodied in Macanese cuisine can be considered as a structured process. Macanese cuisine reflects the unique food culture and customs of Macao society, presenting an irreplaceable way of life and cultural value. Macanese cuisine has developed based on the traditional customs and practices of the Macanese. It is recognised as an important intangible cultural heritage, receiving protection and promotion from the government. However, high‐speed modernity challenges the guarantee for continuity of Macanese traditional customs. Debates continue regarding how to promote the sustainability of Macanese cuisine. This study adopts Giddens' structuration theory to understand the evolutionary process of Macanese cuisine. It reveals the significance of individual agents' initiatives in promoting the rebirth of Macanese cuisine, and preserving the distinctiveness and self‐assertion of the Macanese community. Furthermore, the fusion culture that underlies Macanese cuisine can moderate the high‐speed modernity of gastronomy tourism and promote this cuisine's sustainability.