Physical Attractiveness and Access to Alcohol: What Is Beautiful Does Not Get Carded1

This research examined whether previously documented social benefits associated with physical attractiveness would influence the decision to request proof of legal age for the purchase of alcohol. Undergraduates were presented with a photograph of a highly attractive or less attractive member of the opposite gender that they diddid not expect to meet. Results indicated that the opportunity to interact with a highly attractive member of the opposite gender significantly reduced the chances that the target would be asked to provide proof of legal age. Physical attractiveness was positively related to perceptions of age in the perception of male targets, hut not for females. The implications of these findings for restricting alcohol availability among minors are considered.