Artificial intelligence drivers' effect on willingness to adopt the human capital supply chain in manufacturing firms: an empirical investigation from developing countries – a mediation model

Purpose This study tries to examine the effect of artificial intelligence (AI) drivers on the willingness to adopt the human capital supply chain (HCSC) in manufacturing firms (MFs) in developing countries (DCs) including Jordan, Saudi Arabia, Bahrain, Qatar and the United Arab Emirates, which are listed in the Chambers of Industry of these countries. Design/methodology/approach The quantitative methodology with a simple random sampling method was adopted using a questionnaire survey-based approach to collect data from 233 out of 1,055 participants (human resource (HR) managers and information technology (IT) senior managers) from various MFs (private and commercial), representing a 22% response rate. Covariance-based structural equation modeling (CB-SEM) was used to analyze the raw data using Amos V.25. Findings The results of this study showed that there are positive and statistically significant direct association effects between the reliability of use (RoU), competitive pressures (CPs) and user confidence (UC) factors on the willingness to adopt AI in HCSC in the MFs in DCs. At the same time, there is no significant effect on a firm’s infrastructure readiness (FIRs), in addition to the indirect effect of UC in the relationship between CPs and FIRs on the willingness to adopt AI in HCSC. Originality/value Such findings of this study can provide insightful implications for stakeholders and policymakers regarding the importance of using predictive AI drivers' effect on willingness to adopt the HCSC in the MFs in DCs as emerging economies. Additionally, the managers might focus on the existence of a significant positive indirect effect of UC as a mediating factor in the relationship between FIRs and willingness to adopt AI and its applications in HCSC systems and departments.