Pavlovian-to-instrumental transfer and outcome-devaluation effects in individuals with gaming experience

Individuals with addictions often encounter environmental cues that may trigger repeated engagement in addictive behaviors despite adverse consequences. In substance use disorders, Pavlovian cues may influence instrumental behaviors (Pavlovian-to-instrumental transfer or PIT), and dominant habitual control that is insensitive to outcome values may serve as a foundational mechanism in addiction development. Although existing research suggests learning associations play important roles in internet gaming disorder (IGD), the contributions of PIT effects, habitual control, and connections with behavior remain largely uninvestigated. The present study sought to examine specific transfer effects of monetary cues, general transfer effects of gaming-related cues, and habitual control over instrumental behaviors as reflected in devaluation sensitivity, probing their interrelations and associations with gaming behaviors. Forty-five adults with IGD and 42 adults with recreational game use (RGU) at baseline performed a PIT task with a devaluation procedure. Participants reported gaming behavior and addiction severity at baseline and a four-month follow-up. Results demonstrated (1) a greater specific transfer effect in the IGD group compared to the RGU group; (2) positive correlations between specific and general transfer effects in both groups; (3) specific transfer effects of Go behavior in the IGD group positively correlating with habitual control, and No-Go behavior in the RGU group negatively correlating with habitual control; (4) transfer effects and habitual control relating prospectively to participants' gaming phenotypes at the four-month follow-up. These findings offer early evidence linking Pavlovian and instrumental associations to the development of IGD and suggest potential targets for prevention and intervention strategies.