Microblogging in Higher Education

Microblogging, with applications in many domains, including education, is one of the social media technologies with the greatest potential. The features of a microblogging platform vary from sending and receiving messages via the web, SMS, instant messaging clients, and by third party applications. Even though social media networking sites are commonly used in Higher Education, very little empirical evidence is available concerning the impact of social media use on student learning and engagement, albeit some studies on the use of Twitter as a microblogging tool in educational settings Fei Gao, Tian Luo and Ke Zhang (2012). In this study, the authors analyse the level of familiarity, engagement and frequency of use of social media technologies among university-level computer science students in Finland. Additionally, the authors analyse the experience of using a specific microblogging social media, Edmodo, as a learning aid to support group work. The specific focus of the study is to examine the reception of the students towards the Edmodo platform. The data was collected through a social media familiarity questionnaire, Edmodo experience questionnaire and interviews. The main findings are that the cohort was not very familiar with social media at the beginning of the course. However, the use of the Edmodo as a microblogging social media networking sites, as a learning tool had a positive impact on the students. This study provides experimental evidence that microblogging social networking sites and more specifically Edmodo can be used as an educational tool to help engage students more in the use of more social media networking sites.