Research on Product Pricing Strategy of Two-level Supply Chain under Carbon Trading Mechanism

Under the background of carbon trading mechanism and consumers' low-carbon preference, we consider a two-level supply chain including one manufacturer and one retailer. A Stackelberg game model is developed, and the optimal pricing decision, emission reduction decision and profit optimal value function of manufacturer and retailer under decentralized decision and centralized decision are obtained respectively. Finally, an example is given to verify the model.