Audience Activity and Soap Opera Involvement A Uses and Effects Investigation

Journal Article Audience Activity and Soap Opera Involvement: A Uses and Effects Investigation Get access Alan M. Rubin, Alan M. Rubin 1Alan M. Rubin (Ph.D., University of Illinois at Urbana-Champaign, 1976) is associate professor in the School of Speech Communication and the School of Journalism and Mass Communication at Kent State University Search for other works by this author on: Oxford Academic Google Scholar Elizabeth M. Perse Elizabeth M. Perse 2Elizabeth M. Perse (Ph.D., Kent State University, 1987) is assistant professor in the Department of Communication at the University of Delaware. An earlier version of this article was presented at the Speech Communication Association convention, Chicago, November 1986 Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 14, Issue 2, December 1987, Pages 246–268, https://doi.org/10.1111/j.1468-2958.1987.tb00129.x Published: 17 March 2006