交易成本
业务
忠诚
数据库事务
意外事故
营销
结构方程建模
消费(社会学)
忠诚商业模式
可持续消费
消费者行为
最后一英里(运输)
权变理论
绿色消费
环境经济学
产业组织
微观经济学
英里
经济
知识管理
计算机科学
生产(经济)
程序设计语言
服务(商务)
物理
社会学
服务质量
哲学
机器学习
语言学
社会科学
财务
天文
作者
Hye-jeong Yang,Mingjie Fang,Jinge Yao,Miao Su
标识
DOI:10.1016/j.jretconser.2023.103308
摘要
Based on the contingency, transaction, and trust theories, this paper explored how the green cooperation between supplier and customer in last-mile logistics contributes to consumers’ sustainable consumption behaviors and trust and transaction cost's contingency role. We collected survey data from 453 users of green shopping platforms in South Korea (e.g., Homepick and Smart Locker) and analyzed the data using structural equation modeling. The results suggest that green cooperation with companies positively affects consumers’ sustainable consumption behaviors and trust, and transaction costs negatively moderate such relationships. In addition, customer trust positively affects sustainable consumption behavior and loyalty. We also found that improved sustainable consumption behavior can form loyalty, but transaction cost decreases its positive impact. This paper evaluates the last-mile delivery through green cooperation and enriches the literature on contingency, transaction cost, and trust theories.
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