Sustainability in design: Sustainable fashion design practices and environmental impact using mixed‐method analysis

Abstract Sustainable fashion design arises as a crucial reaction to the industry's fashion necessity for environmental influence reduction and addressing sustainability challenges effectively. This study examines the nuanced dimensions of this pursuit and its influence on the industry's environmental performance. Through a mixed‐method research approach involving 268 designers and 159 participants included in the interview process (fashion experts, entrepreneurs, and business strategists), the investigation explored the efficacy of eco‐friendly practices in enhancing overall sustainability. The findings underscore significant improvements in environmental performance metrics for fashion companies embracing sustainable design practices, revealing a direct correlation between such practices and a reduction in carbon footprint. The study identifies key drivers prompting fashion businesses to invest in innovative sustainable design solutions, particularly in response to sustainability challenges and consumer demand for eco‐friendly products. Collaboration with eco‐conscious suppliers and transparent supply chain practices is pivotal for effectively addressing sustainability challenges. Besides, the research underscores the significance of incorporating principles of circular economy, including recycling and upcycling, to augment environmental performance within the fashion sector. By offering practical insights and theoretical reflections, our research enriches the discourse on sustainable fashion (SF), guiding industry stakeholders, policymakers, and researchers aiming for a sustainable and ethical future.