Living Inheritance and Dissemination of Intangible Cultural Heritage in the Context of New Media: A Case Study of Yugur Intangible Cultural Heritage

Intangible cultural heritage has been passed down from tradition to the present day, and as a living culture in the folklore, it plays an important role as a carrier for the transmission of national spirit and Chinese emotion, and also plays a pivotal role in maintaining national unity, social development and prosperity. However, with the development of the economy and the impact of various trends, the inheritance of intangible cultural heritage is facing unprecedented challenges and dilemmas. In this paper, we analyze the current dilemmas and challenges faced by the Yugur intangible cultural heritage through field research and a combination of questionnaires and interviews, and propose how to realize the living heritage and dissemination of intangible cultural heritage in the new media context.