多元化(营销策略)
业务
人力资本
货币经济学
金融经济学
产业组织
经济
市场经济
营销
作者
Paul M. Beaumont,Camille Hébert,Victor Lyonnet
摘要
Abstract Firms enter new sectors by either building on their resources or buying existing companies. Using French administrative data, we propose a measure of human capital distance between a firm and a sector of entry. Using a shift-share instrument, we show that firms build in close sectors and buy in distant sectors in terms of human capital distance. Firms build by hiring new workers, which becomes increasingly costly in distant sectors as it requires not only hiring more workers but also having more organizational capital to integrate these workers. Hence, firms buy in distant sectors to acquire already operational human capital. (JEL L25, J24, J30, G34)
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