The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence

Journal Article The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence Get access Leilei Gao, Leilei Gao Search for other works by this author on: Oxford Academic PubMed Google Scholar S. Christian Wheeler, S. Christian Wheeler Search for other works by this author on: Oxford Academic PubMed Google Scholar Baba Shiv Baba Shiv Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 36, Issue 1, June 2009, Pages 29–38, https://doi.org/10.1086/596028 Published: 04 December 2008