Travel risk perception : a study of the factors affecting risk perception of tourism destinations

The perception that travel can be a risky activity has taken hold amongst tourists in the last decade in response to the occurrence of various catastrophic events. As a result, travelers are now paying greater attention to potential risks at destinations when making their travel plans. A proper understanding of how such perceptions are formed will be useful for the travel industry when forecasting and planning for tourism. The current investigation identifies the factors determining traveller risk perception using an exploratory design, focusing on the risk perceptions of potential travelers from South Korea to Australia.