Theoretical consideration on creative tourism

This study aims to examine the origins and the change of creative tourism concept through reviewing mainly previous studies. Creative tourism is new types of tourism, evolved as a new form of cultural tourism in the beginning of the 21th century, including the intention to make the negative impacts from cultural tourism as a new form of mass tourism diminish. In recent years, the focuses of creative tourism have changed from tourist behavior to the relationships between the tourist and the destinations. Recent concepts of creative tourism have been applied to a growing range of tourism, including tourism activities, the impacts of creative tourism for tourist destination and creative industries, planning and policy-making to improve tourist destination. Therefore, the framework for accelerating the practice of creative tourism is proposed by focusing on the relationship between tourism and creative industries, in reference to Landry’s model ‘the cycle of urban creativity’.