Contested Self-image Because of Excessive Use of Social Media: A Qualitative Study of Female Instagram Users of Fast University Islamabad

Adolescent girls and young women may be influenced by social media settings to participate in social comparison, leading to feelings of inadequacy and body dissatisfaction. Instagram usage was nevertheless frequently observed to have notable special effects on body dissatisfaction, eating disorders, and inappropriate dieting behaviours in an attempt to achieve an ideal body image. From this research, it was shown that most young girls think that in Pakistani culture, certain body types are marketed on Instagram and by Instagram influencers. Social media has grown in popularity, particularly among university students and adolescent girls. Instagram may be a harmful mirror in which young women see their bodies in a distorted way. To look better, respondents also said that they use Instagram to keep up with the latest fashion and cosmetics trends.