新颖性
激励
质量(理念)
心理学
认知
知识管理
内在动机
虚拟社区
认知心理学
社会心理学
计算机科学
经济
微观经济学
认识论
哲学
互联网
神经科学
万维网
作者
Shankhadeep Banerjee,Samadrita Bhattacharyya,Indranil Bose
标识
DOI:10.1016/j.im.2023.103855
摘要
We use the lens of the intrinsic/extrinsic motivation theory to holistically model the effects of intangible awards on member contribution in virtual communities. Using multiple studies on Yelp, we validate that the influence of award stimuli on contribution outcomes become significantly moderated by the aspect of contribution (quantity versus quality) and the novelty of stimuli (time and repetition of awards) to interestingly form divergent (downward versus upward) yet theoretically explicable curvilinear trajectories of contribution. This study contributes to IS literature on virtual communities and social-cognitive literature on work motivation and offers insights to community managers to design better incentive systems.
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