旅游
固定(群体遗传学)
眼动
上诉
心理学
眼球运动
自然(考古学)
广告
地理
营销
计算机科学
政治学
业务
计算机视觉
社会学
人口
法学
神经科学
考古
人口学
作者
Wang Ying,Beverley Sparks
标识
DOI:10.1177/0047287514564598
摘要
As tourism’s intangibility leads tourism marketers to rely heavily on visuals such as photographic images, the selection of visual stimuli that attract the target audience’s attention is critical. This study used a triangulated approach that included both self-reports and observational eye-tracking data. Australian and Chinese participants were recruited to view a series of photographic tourism images that depicted either high or low arousal activities and natural or built environments. Australian participants fixated more frequently, and for longer durations, than Chinese. Fixation also varied with the image conditions, with the Chinese group having particularly low fixation durations and counts for the low arousal or natural condition. This study fills the void in visual attention research in tourism and presents a novel approach to understanding the appeal of tourism images to potential tourists.
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