When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience

Journal Article When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience Get access Frank May, Frank May Search for other works by this author on: Oxford Academic PubMed Google Scholar Ashwani Monga Ashwani Monga Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 40, Issue 5, 1 February 2014, Pages 924–942, https://doi.org/10.1086/673384 Published: 10 September 2013