行为经济学
卫生经济学
行为改变
健康行为
相关性(法律)
公共卫生
行为科学
戒烟
行为经济学
领域(数学)
心理学
前景理论
消费者行为
健康心理学
心理干预
经济
实证经济学
公共经济学
医学
社会心理学
微观经济学
环境卫生
政治学
精神科
心理治疗师
病理
护理部
数学
法学
纯数学
作者
Tryggvi Þorgeirsson,Ichiro Kawachi
标识
DOI:10.1016/j.amepre.2012.10.008
摘要
The field of behavioral economics combines psychology and economics to investigate how individuals actually behave as opposed to how they would behave if they were being perfectly rational (as in the sense of maximizing their utility). Although initial applications focused on consumer behavior, such as explaining why people failed to save adequately for retirement, the field has moved increasingly into the area of explaining health behaviors as well as the design of lifestyle interventions, such as weight loss and smoking-cessation programs. This article provides an overview of several important behavioral economics concepts of relevance to public health and health behavior change.
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