Analysis on Transformation Path of Entity Retail Enterprises Under New Retail Background

With the development of the times, retail entity has been seriously impacted by new retail, high operating cost sand fierce competition, which prompted many retail enterprises intuitively to seek a change. Through the analysis of entity retail, entity retail enterprises mainly face with three challenges: the impact of the development of online retail and new retail, the change of consumers' needs and preferences and fierce competition in the industry. Physical retail enterprises can promote the integration of online and offline development, innovate the products and services of physical retail enterprises, and build online and offline shared data system to transform and develop.