A study on artificial intelligence orientation and new venture performance

Artificial intelligence (AI) is the new engine of future economic development. As a new force in the market economy, the issue of whether AI is related to the higher performance of new ventures in emerging economies still requires empirical evidence. Using content analysis and taking the 2010–2019 A-share listed new ventures as panel data, this paper tests the relationship and boundary conditions of AI orientation (AIO) on the performance of new ventures from the perspective of absorptive capacity. We find that AIO is positively related to new venture performance, where firm growth and the level of regional economic development have a significant positive moderating effect. This paper provides empirical evidence on the relationship between AIO and new venture performance.