The antecedents of behavioural intention for island tourism across traveller generations: a case of Bali

Island tourism presents the natural beauty and the authenticity of local culture that provides a unique experience for foreign tourists. If not being managed properly, tourist abundance at the island destination can threaten the destination quality which can actually harm tourists and reduce trust. The main objective of this study is to construct an understanding regarding the effect of destination quality on trust and behavioural intention. The sample in this research was 450 international tourists visiting Bali, Indonesia. Bali is a natural-based and cultural-based tourism destination which offers natural beauty, the authenticity of local culture, and unique cultural attractions. WarpPLS was used to analyze the effect of destination quality, trust, word-of-mouth intention, and revisit intention. The findings show that destination quality has a significant effect on trust. Trust is proven to have a significant effect on word-of-mouth intention and revisit intention. In addition, the results of this study also show that destination quality has a direct effect on word-of-mouth intention and revisit intention. More in-depth results show that in generation Y, destination quality has no significant effect on word-of-mouth intention and revisit intention.