Drawing the researcher into data: drawing as an analytical tool in qualitative research

In qualitative research, visual methods often entail engaging with images as the subject of analysis. Yet, images may be of value also as a means of analysis. This article reflects on this analytical value in relation to drawings. To this end, the authors explore drawings made by researchers in various phases of qualitative research. Drawings made ‘in the margin’ are put centre stage to better understand their role in data analysis. They allow revisiting situations; and they supplement the audio-to-text act of transcribing. Actively drawing involves and stimulates a sensory engagement with the phenomena under study and the data. Drawings furthermore play an important role in arranging and re-arranging concepts when formulating conclusions. Examples highlight how researchers may explicitly incorporate drawing in data analysis to harness the potential of a multisensory skill set and engage with transcribing in new ways.