Why Warmth Matters More Than Competence: A New Evolutionary Approach

Multiple lines of evidence suggest that there are two major dimensions of social perception, often called warmth and competence, and that warmth is prioritized over competence in multiple types of social decision-making. Existing explanations for this prioritization argue that warmth is more consequential for an observer's welfare than is competence. We present a new explanation for the prioritization of warmth based on humans' evolutionary history of cooperative partner choice. We argue that the prioritization of warmth evolved because ancestral humans faced greater variance in the warmth of potential cooperative partners than in their competence but greater variance in competence over time within cooperative relationships. These each made warmth more predictive than competence of the future benefits of a relationship, but because of differences in the distributions of these traits, not because of differences in their intrinsic consequentiality. A broad, synthetic review of the anthropological literature suggests that these conditions were characteristic of the ecologies in which human social cognition evolved, and agent-based models demonstrate the plausibility of these selection pressures. We conclude with future directions for the study of preferences and the further integration of social and evolutionary psychology.