Measuring Experience Economy Concepts in Tourism: A Replication and Extension

Pine and Gilmore (1998) set out the vision for a new economic era: the ‘experience economy’ in which consumers are now searching for extraordinary and memorable experiences. Since then, a rich body of research on applications of the experience economy concepts have appeared in the consumer literature. However, it is only recently (Oh, Fiore and Jeoung, 2007) that academic investigation on the measurement of tourism experiences have emerged in the literature. The purpose of the research is to replicate and validate Oh, Fiore and Jeoung (Measuring Experience Economy Concepts: Tourism Applications, Journal of Travel Research, 46, November 2007, pp. 119-132) proposed measurement scale in the context of cruising. The study further extends Oh, Fiore and Jeoung (2007) conceptualisations and investigates the relationship between experience evaluations, satisfaction and intention to recommend. Overall, findings of this study enhance theoretical progress on the experiential concept in tourism.