Agri-fresh food supply chain quality and organisational sustainability: an empirical investigation

The purpose of this paper is to cultivate a base for agri-fresh food supply chain quality (AFSCQ) and organisational sustainability (OS) and to present a paradigm that incorporates the effect of AFSCQ practices on AFSCQ and OS. AFSCQ practices were defined from literature survey. These practices were grouped as: upstream side management (USM), logistics management (LM), downstream side management (DSM) and supporting practices like top management leadership (TML) and supply chain coordination using IT (SCCIT). The study promotes an innovative framework for AFSCQ and OS regarding the learning phase. The conceptual model was empirically tested with the help of structural equation modelling (SEM) approach and results provide support to consider the AFSCQ practices as a trustworthy mode for AFSCQ and OS.