结构方程建模
标杆管理
自适应神经模糊推理系统
服务质量
培训与发展
业务
营销
顾客满意度
维数(图论)
过程管理
服务(商务)
计算机科学
模糊逻辑
经济
数学
管理
人工智能
机器学习
模糊控制系统
纯数学
作者
Elaheh Yadegaridehkordi,Mehrbakhsh Nilashi,Mohd Hairul Nizam Md Nasir,Othman Ibrahim
标识
DOI:10.1016/j.tourman.2017.11.012
摘要
This study aimed to identify the relative importance of the Critical Success Factors (CSFs) that contribute to the success and development of hotel industry in Malaysia. Drawing uponTechnology-Organization-Environment (TOE) and Human-Organization-Technology (HOT) fit models, this study developed a theoretical model to predict the significant factors that contribute to the success and development of hotel industry. A two-stage Structural Equation Modelling (SEM)-Adaptive Neuro-Fuzzy Inference Systems (ANFIS) method was applied to test the research model and reveal the importance level of factors in the model. SEM analysis showed that the use of IT, financial performance, benchmarking, service standardization, top management support, customer satisfaction, service quality, hotel interior and exterior design/look, location, employee training and empowerment were significant factors influencing hotel success and development. Moreover, the results of ANFIS showed that customer satisfaction under human dimension was the most critical predictor of hotel success and development.
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