Persuasion in practice

What Persuasion is, What it is Not, and How it is Maintained Debunking Some Myths How People Interpret Reality Constructs, Schemata, Rules and Illusions Attitudes and Values Theoretical Orientations of Persuasion Research Contemporary Theories and Models of Persuasion Persuasion Variables Interpersonal Communication Persuasion in Organizations Persuasion and the Mass Media Political Persuasion Conclusion