Any social organization, with different degrees, deducts the logic that develops from individuality to individualization, and from identity to identification. Individuality and individualization as well as identity and identification of social organizations are two different but interrelated categories. The states of individuality and identity, in the interior of organization and between the organizations, distinguishes greatly in the different civilization times. Pursuing the individualized identity or identified individuality is supposed to be the basic guiding principle of modern social organizations to establish good organization image in modern age of knowledge economy.