Expanding on Behavioral Outcomes in the Risk Information Seeking and Processing Model: Socio-Cognitive Factors Predicting Information Seeking, Sharing, and Discussion

We employed the risk information seeking and processing (RISP) model to identify socio-cognitive factors motivating hunters’ information seeking, sharing, and discussion of the risks of using lead ammunition for hunting. Values, risk perceptions, and informational insufficiency similarly predicted individual- and societal-level informational behavioral intentions. In contrast, knowledge and explicated informational subjective norms (descriptive, dynamic, and injunctive norms) differentially influenced them. Interestingly, there were discrepancies found between theoretical predictions of information sharing and self-reported willingness to share a risk communication video on lead ammunition for hunting, which offers insights about the utility value of the RISP model for practitioners.