A Study on the Role of Tourism in Enhancing Personal Mental Health in the Post-Epidemic Era

With the advent of the post-epidemic era, a great wave of tourism has been ushered in everywhere. The relationship between tourism and mental health has become a hot topic in society. This paper investigates the enhancement of people's mental health after tourism through social survey. Using Hangzhou as the sample collection site, this paper conducted a study on the role of tourism in enhancing personal mental health through descriptive analysis, factor analysis and structural equation modeling, and further specifically analyzed the role of mediating variables. The results showed that: (1) The purpose of tourism is to relax and relieve stress, and the effectiveness of tourism is mainly reflected in the alleviation of emotional conditions; (2) Factor Analysis reduced the dimensionality of personal mental health indicators, and finally obtained four factors, among which the comprehensive behavioral ability and physiological manifestation had the best improvement effect after tourism; (3) The structural equation model shows that the enhancing effect of tourism on mental health originates from the factor of inner psychological characteristic, and this factor works through two paths: Inner Psychological Characteristic-Social Adaptability-Physiological Manifestations-Enhancement of Mental Health by Tourism, and Inner Psychological Characteristic-Comprehensive Behavioral Ability-Enhancement of Mental Health by Tourism; (4) Tourism has an enhancing effect on personal mental health, and the enhancing effect is most significant among the middle-aged and young people who are unmarried and do not have children yet. These results have been reasonably analyzed and explained, and relevant suggestions are put forward.