Perceptions of food safety in a post-communist context: the role of disinformation and regulatory trust

Purpose This study investigates public perceptions of food safety in the Czech Republic, particularly focusing on the role of disinformation and trust in regulatory frameworks. Design/methodology/approach The research, based on a nationwide survey of 2,729 respondents, explores how different information sources, including search engines, social networks and traditional media, influence trust in food safety. Quota sampling was used to ensure demographic representation. Findings Logistic regression analysis highlights that age, gender, education level and exposure to disinformation significantly affect perceptions of health risks from simplified food imports. Older individuals, women and those with lower education are more likely to view these imports as a health threat, while frequent internet users show less concern. The findings highlight the critical impact of misinformation and disinformation on public opinion, emphasizing the need for enhanced media literacy and targeted public health communication. Practical implications The country governments should ensure the consistency and quality of the food safety programmes and transparency in their communications to strengthen public confidence. Hence, a systematic investigation and review of the food safety systems and updating the regulatory frameworks are necessary in order to ensure higher quality and safety of food. Social implications The research results represent a valuable platform for regulatory authorities as well as for the development of concepts of media and scientific literacy. Originality/value The study provides insights for policymakers on improving food safety communication in a post-communist context, contributing to broader discussions on combating misinformation in Europe.